Bespoke Fine Jewelry · Private Commission
Your jeweler.
For life.
Jonathan Pottow creates heirloom-quality pieces through a deeply personal process — from first conversation to final setting.
Currently acceptingNew commissions
Bespoke Fine Jewelry · Private Commission
Jonathan Pottow creates heirloom-quality pieces through a deeply personal process — from first conversation to final setting.
South African born. Charlotte rooted. Built on trust.
Jonathan Pottow's passion for fine jewelry began long before his career — it started with his grandfather, a South African collector whose deep appreciation for fine goods and exceptional craftsmanship shaped the way Jonathan sees the world. That early education in quality, meaning, and heritage became the quiet foundation of everything he would later build.
Jonathan entered the industry in 2013 at a premier luxury jewelry group in Raleigh, working his way from the front desk to diamond consultant, then to General Manager of a new St. Louis location by 2017. In 2019, with his wife expecting their first son Deacan, he returned home to Charlotte — a city he loves deeply and has no intention of leaving.
In 2020, during the uncertainty of the pandemic, Jonathan saw an opportunity: to create something that didn't exist in the market. A safe, deeply personal, entirely bespoke experience for clients who deserved better than the generic jewelry store. Jonathan Alistair Fine Jewelry was born from that belief.
Today Jonathan is a founding board member of Charlotte ETA and a six-year member of CYPG — investing in his community as genuinely as he invests in every client. His role is simple: to be your guide, your expert, and your advocate — sitting on your side of the table from the first conversation to the final piece.
A private conversation to understand your vision, story, and the person who will wear this piece for a lifetime.
Detailed CAD renderings crafted specifically for you — precise, three-dimensional representations of your piece so you can see exactly what it will look like before anything is made. Refined until every detail is exactly right.
Handcrafted in the USA using ethically sourced materials. Every stone selected, every setting placed with intention and precision.
A moment as special as the piece itself. Your commission is presented personally, with the full story of its making.
"Every piece begins as a feeling — a story that hasn't yet found its form."— Jonathan Pottow, Founder
"Jonathan was so awesome to work with during the design process! He took meticulous notes during our conversations and helped blend my ideas together. My wife LOVES her engagement ring — he gave it a more personal touch by adding 4 small birthstones on the inside of the band representing our combined 4 kids. She gets compliments on it all the time."
"I had an incredible experience working with Jonathan to create a custom engagement ring. He took the time to understand exactly what I was looking for and made the entire process seamless and stress-free — something that's rare when designing something as personal and important as an engagement ring."
"Jonathan is a dream to work with! He made my engagement ring and our wedding bands — we got to be involved start to finish and he well exceeded our expectations. I cannot imagine getting jewelry anywhere else. I've already sent multiple friends his way and they're all thrilled."
Get in Touch
Every commission starts with a conversation. Tell Jonathan your vision and he'll be in touch personally within 48 hours.
